About Trueline
Trueline is a dynamic, full-service firm specializing in marketing, recruiting, and publishing—based in Portland, Maine, and serving clients around the globe.
We collaborate with businesses, nonprofits, and individuals across industries to deliver tailored strategies, compelling content, and standout design. Our work includes partnerships with organizations in the building sector, including those seeking a trusted construction recruitment agency or experienced construction recruiting firms to support their talent needs.
Our marketing expertise spans SEO and website optimization, branding, content creation, graphic design, social media, media relations, and even speechwriting. Whether we’re working with a local nonprofit or a global construction company, every project receives the same creativity, precision, and care. Cross-functional teams—blending storytelling, design, and strategic insight—power most of our work to deliver measurable results.
On the recruiting side, Trueline helps organizations build exceptional teams through custom hiring strategies. As a firm that supports and collaborates with construction recruiting firms and functions similarly to a construction recruitment agency, we don’t simply fill roles—we strengthen employer brands and create lasting impressions. By aligning recruiting with marketing, we help clients attract top talent while promoting cultures rooted in inclusion, engagement, and growth.
It’s a full-circle approach—one that not only builds your brand, but also creates the right environment for your people, projects, and mission to thrive.
In Their Own Words
Discover how top executives and industry leaders in construction, development, and facilities management have leveraged Spaces to share their journeys, highlight their achievements, and showcase the innovations shaping the built environment.
It was an absolute pleasure working with the team at Spaces. Their genuine interest in our company's journey not only resulted in a delightful piece, but gave us the opportunity to recognize some of the unsung heroes of our rapidly-growing organization. We are grateful for the opportunity to highlight the development and growth of our now well-established work-hard, play-harder culture.
— Cole Settem, Communications Coordinator, Brain Corp
Working with the Spaces team was both a pleasure and a great learning experience. They went to great lengths to assure the article was reflective of my vision. I could not be happier working with each team member involved in bringing the final production to print. This experience has helped me realize the importance of marketing my business and how powerful the services offered have given my business credibility and exposure.
— Joan Magill, Founder, Residential Realty Group Inc.
Trueline's History
Trueline started with a passion for storytelling. What began as a publishing company quickly evolved into something more—a place where marketing and recruiting come together to make a lasting impact. As our clients’ needs grew, so did our vision: to create a firm that helps businesses find the right people and share their stories in ways that resonate.
Though our team is fully remote, our roots in Portland, Maine still shape who we are. That close-knit, community-driven mindset influences how we work—with intention, collaboration, and heart.
Our mission is clear: to help organizations grow through strategic recruitment and creative, personalized marketing. Today, our services span everything from employer branding and content strategy to digital marketing and talent acquisition—always with an eye on long-term success.
We’re proud to be named one of Maine’s Best Places to Work—not just for what we do, but for how we do it. At Trueline, we believe that culture matters. When our people thrive, so do our clients. We’re not just building brands or filling roles—we’re creating real connections that fuel growth and stand the test of time.
